A Speaker One-Sheet is the single most important showcase you as a speaker can have when trying to get booked for speaking 
engagements so you attract your client prospects.
engagements so you attract your client prospects. This is a two-page flyer that capsulizes why you are the right speaker for a booker’s audience. When you create the email proposal letter, there is not enough space (nor attention-span) to give the booker all of your credentials and a complete description of the subjects you intend to present. Attaching a Speaker One-Sheet will accomplish that.
It also uplevels your desirability, perceived credibility and professionalism, while summarizing your history of credentials, your authority and your expertise.
But there are OH SO MANY WAYS TO MESS UP YOUR SPEAKER ONE-SHEET!
So let me reveal to you the 8 ways you can sabotage your Speaker One-Sheet, so you can avoid these mistakes, and succeed at filling your calendar full of gigs!
Mistake #1
Make It All About You! The booker wants to know what’s in it for his or her audience. What problem will you to solve that is keeping them up nights? How will you change the life, health, or fortune of people to whom you are presenting. Give the bookers a clear roadmap of the outcome for their community.
Mistake #2
Bad Images or Sleep Inducing Photos. Give them dynamic shots of you on stage or at least a great headshot. If you look uninteresting they will think you are uninteresting. Make sure it’s in focus and not from miles back from stage.
Mistake #3
Testimonials from the Wrong People. Bookers want to see testimonials and raves from people who have booked you before! That gives them the confidence you will be great on their stages. Only use testimonials from clients and people who have heard you speak if you don’t have bookers’ review quotes. Make sure to reach out to the bookers right after the engagement for a testimonial rather than waiting till he/she has cooled off.
Mistake #4
Uninspiring Presentation Titles. Don’t lull them into tedium with a long, dull or process-driven title. Make it snappy, funny, ironic, insightful, fear-inspiring, or compelling—and keep it fairly short. Your title should get them excited about what is to come!
Mistake #4
Badly Written and Boring Presentation Descriptions . You have one or two paragraphs and 3 to 5 bullet-points to create an image in their minds of what the audience will learn. Distill it down using empowering words, action verbs and word pictures of what they can expect to experience. Make it sound like an experience!
Mistake #6
No Call to Action. If it doesn’t ask them to book you, you’ve just lost the opportunity. Your Speaker One-Sheet isn’t just a pretty showcase, it’s a clarion call to book you. “Book Jenny to awe your audience!”
Mistake #7
Homemade or Bad Design. Poor design will mark you as an amateur, whether you do it yourself or have your brother-in-law do it. For a few extra dollars, you need someone who can make you shine. It must have the bells and whistles that are the hallmark of a great presenter.
Mistake #8
Out-of-Control Costs. Yes, you need to have a pro do it for you, but don’t get yourself stuck in a blank-check situation. There are two ways costs can escalate: 1) You weren’t clear with the designer that you were working with a fixed budget in advance 2) You weren’t clear with the designer on what you wanted and then changes spiral the cost up. You can avert both of these with setting some ground rules and providing the right copy, headlines and graphics from the beginning.
But there is a real simple solution for all of these issues. It’s SpeakerTunity Sheets®, the interactive Speaker One-Sheet Design service. YOU select a template and colors, and then you fill in a form that tells you EXACTLY what to put in it. Then the designers go to work bringing your beautiful One-Sheet to fruition. It is a fixed cost so you know exactly what you will spend and what you will get. You can explore more at www.SpeakerTunity.com/sheets
(SpeakerTunity Sheets®,also does Podcast Introduction Sheets!)
Holistic Chamber of Commerce members receive a 20% discount on all SpeakerTunity offers. Log in to your Member Dashboard for the discount code!
And with the tips you picked up here, you should be well on your way to giving the designers all the right content to make your Speaker One-Sheet is spectacular!
Jackie Lapin is the Founder of SpeakerTunity, The Speaker & Leader Resource Company, providing leads, tools and strategies for leaders, coaches and entrepreneurs to get booked for speaking engagements, radio shows, podcasts, virtual summits, TEDx events and virtual networking. SpeakerTunity is the Speaker’s Ultimate Tool Box. www.SpeakerTunity.com. Get one month free in each of the 3 SpeakerTunity® Subscription speaker lead contact tip sheets at www.SpeakerTunity.com/free-trials .