Does Controversy Help or Hurt?

What do you think about using controversial topics and opinions in your marketing?

 

I just read the “Non Sequitor” comic strip in Sunday’s LA Times and it got my attention to see that Joe Rogan has a HUGE contract with Spotify.

 

Whether you agree or disagree with him, the question about using controversy to sell your product and/or service is relevant. 

 

 

Of course, it also means dealing with the drama from people who disagree with you. You could end up with a lot of fans/friends/followers who agree with you, while losing business from everyone who disagrees. 

 

So what do you think about controversy and sharing your opinions… Yes or no? Why or why not?